Hi! I’m Ashley! I’m the founder of The Dew Generation and a Master Aesthetician who loves skincare. I am so excited to see the next generation fall in love with skincare. It is so important to develop healthy skincare habits from a young age in order to maintain great skin throughout our lives. 

I noticed that a lot of the fun and trendy products that younger consumers are buying have active ingredients intended for older, more mature skin. I set out to create products that are not only more appropriate for younger skin, but a cleaner, gentle option for all skin types. There is truly beauty in simplicity and we are thrilled to introduce cleaner skincare options custom created for The Dew Generation.