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Pull your hair back and get to washing that face!
Our Dew Daily Routine Bubble Headband is made of a soft microfiber that will absorb any liquid and won’t crease your hair while you do your daily skincare routine.
Keep your hair dry and out of your face morning and night while looking cute in our signature “Dew Blue”.
These headbands are perfect to film your latest GRWM video or for skincare selfies. Be sure to tag us in your #DewCrew moments!
Clean, gentle skincare trusted by parents and loved by tweens.
Why Your Tween Will Love It 💕
Every Dew Generation product is crafted with clean, gentle ingredients specifically designed for tween skin.
Confidence
Builds healthy skin habits early and helps tweens feel good in their own skin.
Simplicity
Just two steps. Morning and night. Done in under two minutes.
Gentle Care
No harsh acids, retinoids, or stripping ingredients. Just barrier support and hydration.


Real Tweens, Real Results
See how tweens like yours are building confidence with their first skincare routine.
Let customers speak for us
Why Tween Skincare is Different
Tween skin is not the same as adult skin.
Young skin is still developing. It doesn’t need aggressive treatments or strong actives; it needs:
💧 Hydration
🌱 Gentle nourishment
🛡️ Protection for its natural barrier
That’s why The Dew Generation avoids harsh acids and retinoids, focusing instead on formulas that support what’s already healthy - without stripping it away.
Starting safe, simple habits now helps prevent confusion and damage later.

Confidence-building care
Skincare that feels safe, fun, and approachable

Gentle Protection
Support the barrier, don’t strip it

Hydration first
Moisture keeps skin balanced and happy

Healthy routines
Simple steps today, healthy skin for years to come

Age-appropriate formulas
Made for young skin, not adult concerns

Meet Ashley, Founder & Master Aesthetician
As a mom and master aesthetician, Ashley created The Dew Generation to solve a problem she faced herself: finding safe, effective skincare for her own child.
After years of working with adult skin, she knew tweens needed something different. Something gentle. Something parents could trust.
The Dew Generation is the result. Clean formulas built on barrier support, hydration, and simplicity. Products Ashley uses with her own family and recommends to yours.
Your Top Questions, Answered
Is this safe for ages 8–14?
Yes! Every formula is dermatologist-tested and chosen for young skin.
What if my child has sensitive skin?
Our formulas avoid common irritants. A patch test is always recommended, but they’re designed with sensitivity in mind.
How is this different from adult skincare?
Adult products are often too harsh. Dew products are gentle, hydration-first, and designed for tweens.

Ready to Start Their Routine?
⭐ Trusted by 1,000+ families
⭐ Free shipping on orders $70+
⭐ Limited batch — order while supplies last


