ReelUp tracking pixel Read the Privacy Policy
Trusted by 1,000+ families    Free shipping on orders $70+    Limited batch — order while supplies last

Clean, gentle skincare trusted by parents and loved by tweens.

Why Your Tween Will Love It 💕

Every Dew Generation product is crafted with clean, gentle ingredients specifically designed for tween skin.

✔️

Confidence

Builds healthy skin habits early and helps tweens feel good in their own skin.

🕑

Simplicity

Just two steps. Morning and night. Done in under two minutes.

🌸

Gentle Care

No harsh acids, retinoids, or stripping ingredients. Just barrier support and hydration.

Load video: Load video: Tween girl showing how to use The Dew Generation products.

Real Tweens, Real Results

See how tweens like yours are building confidence with their first skincare routine.

Why Tween Skincare is Different

Tween skin is not the same as adult skin.

Young skin is still developing. It doesn’t need aggressive treatments or strong actives; it needs:

💧 Hydration

🌱 Gentle nourishment

🛡️ Protection for its natural barrier

That’s why The Dew Generation avoids harsh acids and retinoids, focusing instead on formulas that support what’s already healthy - without stripping it away.

Starting safe, simple habits now helps prevent confusion and damage later.

Confidence-building care

Skincare that feels safe, fun, and approachable

Gentle Protection

Support the barrier, don’t strip it

Hydration first

Moisture keeps skin balanced and happy

Healthy routines

Simple steps today, healthy skin for years to come

Age-appropriate formulas

Made for young skin, not adult concerns

Meet Ashley, Founder & Master Aesthetician

As a mom and master aesthetician, Ashley created The Dew Generation to solve a problem she faced herself: finding safe, effective skincare for her own child.

After years of working with adult skin, she knew tweens needed something different. Something gentle. Something parents could trust.

The Dew Generation is the result. Clean formulas built on barrier support, hydration, and simplicity. Products Ashley uses with her own family and recommends to yours.

Your Top Questions, Answered

Is this safe for ages 8–14?

Yes! Every formula is dermatologist-tested and chosen for young skin.

What if my child has sensitive skin?

Our formulas avoid common irritants. A patch test is always recommended, but they’re designed with sensitivity in mind.

How is this different from adult skincare?

Adult products are often too harsh. Dew products are gentle, hydration-first, and designed for tweens.

No sulfates, parabens, retinoids, artificial fragrances, harsh acids, or dyes.

Ready to Start Their Routine?

Trusted by 1,000+ families

Free shipping on orders $70+

Limited batch — order while supplies last

{"statementLink":"","footerHtml":"","hideMobile":false,"hideTrigger":false,"disableBgProcess":false,"language":"en","position":"left","leadColor":"#146ff8","triggerColor":"#146ff8","triggerRadius":"50%","triggerPositionX":"right","triggerPositionY":"bottom","triggerIcon":"people","triggerSize":"medium","triggerOffsetX":20,"triggerOffsetY":20,"mobile":{"triggerSize":"small","triggerPositionX":"right","triggerPositionY":"bottom","triggerOffsetX":10,"triggerOffsetY":10,"triggerRadius":"50%"}}